The pitch competition finalists at DC Startup Week.

As summer closes out, there are some new startups to keep your eyes on in the local ecosystem.

After an application process to the event coordinators, ten local startups came together at the Friday afternoon close of DC Startup Week for its annual pitch competition. Companies are divided into growth- and early-stage categories, with two winners being awarded cash prizes. Steve Case of Revolution, Melissa Bradley of 1863 Ventures, Alicia Fuller of Silicon Valley Bank and Chris Eng from Sands Capital presided as judges for the competition.

The five early-stage finalists were:

Rodriguez and Urban Outdoors took home the $2,000 prize in the early stage category. Rodriguez created the app after she moved to Chicago in 2019 and was in search of both places to spend time outdoors and people to go with.

So far, Urban Outdoors has 150,000 unique monthly users and 25,000 email subscribers. It’s currently raising $2.3 million to launch and scale the app in DC.

“One of the things that’s hidden in plain sight here, and in every city, is access to the outdoors,” Rodriguez said.

And the five in the growth stage:

📣 Congratulations is in order for our 2022 pitch competition winners!!

Growth-Stage: @JanetandJo (Kendra Woolridge) https://t.co/BCRCHpZGiE

Thank you to our pitch competition sponsor, Sands Capital! pic.twitter.com/HymikpBPBq

— DC Startup Week (@DCstartupweek) September 17, 2022

Woolridge was the growth stage winner, taking home a $5k prize. Founder Woolridge created her company while her mother was undergoing cancer treatment — something she had already been through three times before. Woolridge’s company, named after her two grandmothers, has inked wholesale deals with brands like Ipsy and Walmart, in addition to selling directly to consumers.

“When I was formulating my polishes, I learned [about] their carcinogens and toxic ingredients in your everyday nail lacquers,” Woolridge said. “With my experiences, I had to change that.”